December 17, 2018

Shopee Breakthrough 2018


Shopee wraps up a record-breaking 2018 with over 12 million orders on 12.12 Birthday Sale

Shopee wraps up a record-breaking 2018 with over 12 million orders on 12.12 Birthday Sale
Shopee wraps up a record-breaking 2018 with over 12 million orders on 12.12 Birthday Sale
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up a record-breaking year with its highly successful Shopee 12.12 Birthday Sale. On 12 December, Shopee saw over 12 million orders across the region, surpassing all past records including the recent Shopee 11.11 Big Sale.

Shopee wraps up a record-breaking 2018 with over 12 million orders on 12.12 Birthday Sale
Shopee 12.12 Birthday Sale
Supported by more than 450,000 brands and merchants, Shopee recorded 48 million visits as users shopped 60 million deals across all categories. Shopee’s in-app games were also highly popular like the Shopee Shake which was played 46 million times throughout the campaign.
 
Shopee wraps up a record-breaking 2018 with over 12 million orders on 12.12 Birthday Sale
Shopee Infographic (Top Brands and Categories)
In Malaysia, Health and Beauty, Home and Living, and Baby and Toys were the top three most popular categories. Leading brands, including Watsons, Nestle, Pet Pet, Realme and Petronas emerged as favourites amongst users. Additionally, all tickets for Shopee’s Regional Brand Ambassador, BLACKPINK’s 2019 World Tour that went on sale were sold out in less than an hour, with 100 tickets snapped up within the first 30 seconds.

Shopee Malaysia’s key milestones in 2018


Scaled-up partnerships with leading brands: Shopee boasts an extensive product variety featuring leading international and local brands including NYX, MR DIY, honor, Tefal, Tesco, LEGO, Fossil and more. This year, Shopee secured several exclusive mobile launches which were very well-received, including the honor 9 Lite which saw 500 units sold out within five minutes and Realme 2 Pro which is now the fastest growing smartphone brand on the platform. Shopee is the title sponsor of Piala FA Malaysia 2018 where more than 20,000 e-tickets were purchased on Shopee. 

Shopee also teamed up with Kuala Lumpur Fashion Week (KLFW) to provide a host of opportunities to KLFW alumni such as kick-starting their official stores on the platform and curating fashion campaigns both online and offline.

Shopee wraps up a record-breaking 2018 with over 12 million orders on 12.12 Birthday Sale
Shopee Infographic (Top Products)
Strengthened partnerships with leading logistics providers: In line with Shopee’s dedication to providing the best online shopping experience, Shopee expanded its logistics network through its partnerships with leading logistics providers DHL eCommerce and AirAsia’s logistics arm RedBox to ensure smooth and efficient deliveries to all users.

Forged deeper engagement with users through innovative ways: The Shopee Celebrity Squad was launched in May to provide Shopee users with convenient access to products from adored local stars, including Dato’ Sri Siti Nurhaliza Tarudin, Nora Danish, Ummi Nazeera, Tomok, Shuib Sepahtu and Siti Sarah. To date, Shopee has over 20 local celebrities in the squad, and aims to onboard even more celebrities in the coming year. 

For more information, https://shopee.com.my/.