July 17, 2019

TikTok Partners with Celebrity Fitness to Launch #everydayIgetBETTER Challenge in Malaysia

TikTok Partners with Celebrity Fitness and chances to win prizes

TikTok, the world’s leading short video platform, has partnered with Celebrity Fitness, a fitness center operator with a network of fitness centers across Indonesia, Malaysia, Philippines, and India, to launch the #everydayIgetBETTER challenge in Malaysia. Over 40 Celebrity Fitness personal trainers will share workout tips on TikTok in an effort to encourage users to attempt at cultivating a healthier lifestyle.
TikTok Partners with Celebrity Fitness to Launch #everydayIgetBETTER Challenge in Malaysia
TikTok Partnership with Celebrity Fitness #everydayIgetBETTER Challenge  
Starting from 15 July, TikTok users are encouraged to complete five workout tasks including Feel Fierce Look Sexy, Cardio Crusher, Muscle Monster, Dance N' Attitude and Booty Buster in their uploaded videos with the hashtag #everydayIgetBETTER

The top three selected videos will stand a chance to win:-

1st Prize
12 month gym membership pass with Celebrity Fitness, Celebrity Fitness merchandize and Mi Smart Band 4

2nd Prize
6 month gym membership pass with Celebrity Fitness, Celebrity Fitness merchandize and Mi Smart Band 4

3rd Prize
3 month gym membership pass with Celebrity Fitness, Celebrity Fitness merchandize and Mi Smart Band 4

Aside from the the top three grand prizes, 20 of TikTok’s ‘Top Picks’ videos will also win TikTok merchandize and a Mi Smart Band 4, while the first 1,500 participants to complete all five videos take home a 14-day Celebrity Fitness Trial Pass.

Many local pop icons, athletes, influencers and creators, including the likes of Peter Davis (mix martial arts lightweight fighter), Chan Peng Soon (professional mix-doubles badminton player), Afiq Amirul Azman (National Street Workout Champion 2014) and Charlie Lim (fitness coach) will creatively capture their workout tasks and showcase their own unique moves.     

Afiq Amirul Azman - http://vt.tiktok.com/Jay1K4/

Powered by cutting-edge technology and content tailored to user preferences, TikTok is diversifying its content to bring together as many communities as possible, and is  committed to building a community by encouraging users to share their passion and creative expression through their videos. TikTok’s collaboration with Celebrity Fitness is part of the company’s mission of capturing moments that matter in everyday life. Through it’s recent partnerships with Penang Global Tourism (#ExperiencePenang), key local non-governmental organizations (#BetterMeBetterInternet) and now the #everydayIgetBETTER challenge, TikTok offers a window to the world with its intelligent discovery process. 

Download the TikTok app via iOS or Google Play. To learn more about the #everydayIgetBETTER challenge, please visit: https://bit.ly/2SgLjcQ

Complete your home now with the Xiaomi Ecosystem with Shopee

Complete your home now with the Xiaomi Ecosystem

Now you can complete home with smart devices from the Xiaomi Ecosystem without burning a hole in your wallet, only on Shopee! Imagine waking up to a home that is smart enough to know what needs to be done, where everything syncs and connects seamlessly, controlled with just a touch on your app.

Xiaomi Ecosystem aims to provide you with long-lasting and stylish-looking gadgets that make life comfortable and convenient. Xiaomi’s smart devices are integrated with humanised intelligence where it would be able to analyse and perform as you would want them to with just a click on your Mi Home App. The Mi Home App allows users to remotely manage and communicate with their devices on functions such as checking battery life, controlling temperature, providing real time status and statistics updates and many more available on the Apple App Store and Google Play Store.

Xiaomi Mi TV 4A 32” 
Retail Price : RM 699 
Discount Price : RM 599
Link : here

Xiaomi Mi Soundbar 
Retail Price : RM245 
Discount Price : RM199
Link : here

Xiaomi Smartmi Floor Fan 
Retail Price : RM445 
Discount Price : RM299
Link : here

Xiaomi Mijia Electric Scooter Pro 
Retail Price : RM1399 
Discount Price : RM1350
Link : here

Xiaomi Segway Drift W1 E-skates 
Retail Price : RM1249 
Discount Price : RM1230
Link : here

Xiaomi Mi Body Composition Scale 
Retail Price : RM106 
Discount Price : RM97
Link : here

Xiaomi Mi Band 4 
Retail Price : RM149 
Discount Price : RM119
Link : here

Xiaomi Redmi AirDots Wireless Bluetooth Headset 5.0 
Retail Price : RM79 
Discount Price : RM69.9
Link : here

Xiaomi Zhibai Anion Blow Dryer 
Retail Price : RM129 
Discount Price : RM99
Link : here

Xiaomi Refresh H600 Beard Shaving Manual Razor 
Retail Price : RM100 
Discount Price : RM85
Link : here

Xiaomi Doctor Bei IPX7 Waterproof Electric Toothbrush 
Retail Price : RM98 
Discount Price : RM88
Link : here

Xiaomi Roborock S55 Smart Vacuum Cleaner 
Retail Price : RM1350 
Discount Price : RM1320
Link : here

Xiaomi Mijia Handheld Vacuum Cleaner 
Retail Price : RM999 
Discount Price : RM799
Link : here

For more information on Shopee’s deals and promotions, kindly visit www.shopee.com.my

July 16, 2019

Dell Technologies -Women Powering Business (Women’s Entrepreneurship)

Dell Technologies - Dell Women Entrepreneur Network Summit

Dell Technologies -Women Powering Business (Women’s Entrepreneurship)
Dell Women Entrepreneur Network
Today (16 July 2019) at the 10th annual Dell Women Entrepreneur Network Summit, Dell Technologies announced findings of the 2019 Women Entrepreneur Cities (WE Cities) Index, ranking 50 global cities on their ability to foster growth for women entrepreneurs. Building on annual research since 2010, Dell Technologies ranks cities based on the impact of local policies, programs and characteristics in addition to national laws and customs to help improve support for women entrepreneurs and the overall economy. 
"When we invest in women, we invest in the future; communities prosper, economies thrive and the next generation leads with purpose,” said Karen Quintos, EVP and chief customer officer at Dell Technologies. “By arming city leaders and policymakers with actionable, data-driven research on the landscape for women entrepreneurs, we can collectively accelerate the success of women-owned businesses by removing financial, cultural and political barriers."

Building on 10 years of research on women entrepreneurs, Dell Technologies partnered with IHS Markit to research and rank 50 cities on five important characteristics, including access to: Capital, Technology, Talent, Culture and Markets. These pillars were organised into two groups -operating environment and enabling environment. The overall rating is based on 71 indicators; 45 of which have a gender-based component. Individual indicators were weighted based on four criteria: relevance, quality of underlying data, uniqueness in the index and gender component.  

“The 2019 Dell WE Cities report is unique from other bodies of research in that it not only ranks 50 global cities on their ability to foster women entrepreneurs, it shows how the cities have improved from their 2017 benchmark,” said Karen Campbell, Consulting Associate Director, IHS Markit. “This year we can see some patterns emerging. Ranked cities have collectively made the most improvement in the Capital and Culture pillars, which shows the importance of measuring not just the operating environment but also enabling environment for women entrepreneurs. This data-driven approach shows where women entrepreneurs still face barriers in scaling their business.”
All 50 cities made progress since 2017, however some cities made bigger strides than others and the race to the top inevitably left some cities behind.

Dell Technologies -Women Powering Business (Women’s Entrepreneurship)
Dell Global Women Entrepreneurship Cities Ranking 2019
  • Kuala Lumpur is ranked 44th overall on the Index, ahead of other major cities in the region which include Shanghai, Delhi and Jakarta. Despite being in the bottom 10 overall cities, Kuala Lumpur (the only Asia Pacific city) along with Nairobi are ranked in the top 10 cities for Market under the operating environment category.
  • The San Francisco Bay Area out ranked New York for the No. 1 spot this year, largely in part because the Bay Area is one of the best places for women to gain access to capital. It also moved from 6th place to 2nd place in Culture, illustrating that the number of role models and public dialogue around eliminating the ‘bro culture’ is making an impact.
Dell Technologies -Women Powering Business (Women’s Entrepreneurship)
Top 5 Ranking based on area
  • Out of a total of 100 possible points, the No. 1 ranked San Francisco Bay Area scored only 63.7. That’s evidence that there is still much work to do to level the field for women – and validates the need for this kind of research and outreach to policymakers to move the needle for female founders. 
  • Lack of funding, high-cost of living, low representation of women in leadership roles, and the lack government led policies that support women entrepreneurs were among the barriers, globally. 
  • Thirty out of 50 cities improved on more than half of their indicators, with Latin America and Europe seeing the highest percentage of their cities move up. 
  • The most-improved cities represent nearly every region, which indicates how broad-based the improvements have been around the world.
Dell Technologies -Women Powering Business (Women’s Entrepreneurship)
Women on Corporate Boards Comparison 2017 with 2019
  • Mexico City had the greatest improvement ranking No. 45 in 2017, moving up to No. 29 this year. In particular, the city increased women in education, at top business schools and in its legislature, and also increased corporate vendor procurement programs and access to capital for women entrepreneurs via crowdfunding campaigns. 
“When more women work, economies grow. Technology is helping to drive this progress as a gender-neutral enabler, and helps create a level playing field,” said Amit Midha, president of Asia Pacific & Japan, Global Digital Cities at Dell Technologies. “Whilst all cities in the Index have improved, the crucial factor is the consistency of this improvement across the different factors that impact women entrepreneurs’ success. The WE Cities Index helps Dell Technologies get closer to our customers and understand the landscape in each city so we are better able to help women entrepreneurs scale their businesses.”

Advocating for Women Entrepreneurs

The 2017 to 2019 WE Cities Index results highlight the successes and challenges that each city faces, and where cities can learn best practices from one another. These key learning, if supported by local governments, can add up to big changes for women-owned businesses, globally. 
Dell Technologies -Women Powering Business (Women’s Entrepreneurship)
Dell Global Women Entrepreneurship Cities Comparison : 2019 vs 2017
Based on the findings and comparison between the 2017-2019 indices, Dell Technologies has developed a set of WE Cities Policy Recommendations focused on three areas, including: 
  • Access to and the development of financial and human capital. 
  • Private and public sectors role in increasing access to local and global networks and markets.
  • How government and business leaders can help women entrepreneurs thrive in the changing-face of technology.
For know more about this news, here.

Samsung Digital Appliances National Day Promotion

Samsung Gemilang Celebration promotion starting 15 July till 30 September 2019

As proud Malaysians unite and celebrate the coming Merdeka Day, Samsung Malaysia Electronics is adding to the excitement with its Samsung Gemilang Celebration promotion campaign for their home digital appliances!
Samsung Gemilang Celebration promotion starting 15 July till 30 September 2019
Samsung Gemilang Celebration promotion
Starting from 15th July 2019 to 30th September 2019, you can enjoy more rewards with the awesome National Day offers!


Model : Side by Side 3Door - RM5,599
Rewards : Free Microwave Oven (MS23K3513AK/SM) worth RM369 + Free Tefal Steamer worth RM189

Washing Machine

Model : QuickDrive - RM4,599
Rewards : Free Microwave Oven (MS23K3513AK/SM) worth RM369

Air Conditioner

Model : Wind-Free - RM 2,899
Rewards : Free Installation from Samsung ASC worth RM230


Model : POWERstick Parquet - RM1,199
Rewards : Purchase with Purchase Battery pack (VCA-SBT60) worth RM459 @ RM150 only (saved RM309)

Microwave Oven

Model : Convection (MC28M6035KW/SM) - RM 1,199
Rewards : Free Glass Steamer (BIG) 2.0L worth RM99.90 + Maggi's special pack

For more information on the Samsung Gemilang Celebration promotion, please visit: https://www.samsung.com/my/offer/appliance/samsung-national-promotion-2019/

July 15, 2019

Samsung Galaxy A80 is now in Malaysia

Samsung Galaxy A80 - The First Rotating Triple Camera 

Built with Samsung’s latest innovations and upgraded essential features, the Samsung Galaxy A80 showcases Samsung’s first rotating triple camera that acts as both the main camera and selfie camera.
Samsung A80 is now in Malaysia
Samsung Galaxy A80 Promotion
To top off the launch excitement, Samsung is running an exclusive promotion for its newly launched smartphone. The first 1,000 customers to purchase the Samsung Galaxy A80 will receive a complimentary BlackPink special edition package that includes a Galaxy A80 case, stand and photo card, together with a Galaxy Fit collectively worth RM818.

Samsung Galaxy A80 Specification

6.7-inch FHD+ (1080x2400) Super AMOLED,
New Infinity Display

Rotating Camera (Front/Rear)
Main: 48MP, F2.0
Ultra Wide: 8MP, F2.2 (123°)
3D Depth

165.2 x 76.5 x 9.3 mm

Octa Core (2.2GHz Dual + 1.8GHz Hexa)

128 GB Internal Storage

3,700mAh (typical)
25W Super Fast Charging

Android 9.0 (Pie)

Biometric Authentications
On-Screen Fingerprint

Phantom Black, Angel Gold, Ghost White

The Samsung Galaxy A80 is available for purchase now at all Samsung Experience Stores and Samsung Malaysia Online Store with the recommended retail price of RM2,499. For more information on the Samsung Galaxy A80 product and promo campaign, visit https://samsung.com/my/smartphones/galaxy-a80-a805/SM-A805FZKDXME/ and https://samsung.com/my/offer/mobile/a80-launch-promotion/.

July 13, 2019

TikTok Connects Creators and Brands at First South East Asia Creators and Content Marketing Conference

TikTok Connects Creators and Brands at First South East Asia Creators and Content Marketing Conference

TikTok, the world’s leading short video platform, hosted its first ever South East Asia Creators and Content Marketing Conference at Marina Bay Sands, Singapore on the 10 July 2019. The conference, titled [REC]reate, brought together around 300 creators and marketers from Malaysia and the rest of the region to connect and collaborate to unleash a vast array of creative possibilities with TikTok.

Providing valuable insights into how creators and marketers can leverage the platform to engage the highly sought-after demographic: Gen Z audiences, the conference featured a series of keynote sessions and a panel by regional TikTok representatives, brand marketers and creators to discuss the rise of short-form video content.
TikTok Connects Creators and Brands at First South East Asia Creators and Content Marketing Conference
Def-G Talent Showcase
The in-depth keynote sessions which included, TikTok 101, Unlocking the TikTok Content Generation Factory and TikTok Monetization Deep-Dive, shed light upon TikTok’s immense potential in Malaysia and the rest of the region, and showcased how the platform can be harnessed to build brands and businesses.

TikTok also hosted a panel discussion on the immense potential and effectiveness of short-form video content with panelists from research and data consultancy, Kantar, global media company, Mindshare, and TikTok content creator, Karina Boenardi. The event also featured a talent showcase from one of TikTok Thailand’s most popular creator groups, Def-G. 

South East Asia’s digital natives are among the most active on mobile, spending an average of almost four hours across devices, according to latest studies. Across Malaysia and the rest of South East Asia, TikTok provides easy-to-use video capturing and editing tools directly from the smartphone, allowing the creation of a wide array of content that reflects the diversity of the region.
TikTok Connects Creators and Brands at First South East Asia Creators and Content Marketing Conference
Lionel Sim, Senior Director, Global Marketing - Business Solutions, TikTok Ads Opening Address
“We’re noticing a steady increase in the consumption of short-form video content in Malaysia and across the region, especially among Gen Z, 98% of which own a smartphone. Through [REC]reate, we aim to arm both creators and marketers with the insights and the know-how needed to connect with these valuable audiences,” said Lionel Sim, Senior Director, Global Marketing - Business Solutions, TikTok Ads. “TikTok is thrilled with the turnout of this inaugural event and we look forward to continue being an innovative and exciting vehicle for brands to reach and connect with a wide and varied audience across South East Asia.”

Some of the most engaging content and campaigns created in Malaysia this year include #BetterMeBetterInternet (74M views), #myearthhour2019 (5M views) and #experiencepenang (22M views). Malaysia’s first brand campaign, #LightUpF11Pro was done in collaboration with Oppo. Coinciding with the launch of their latest product, the F11 Pro, the campaign featured custom interactive content via a hashtag challenge (over 9m total impressions).

TikTok Connects Creators and Brands at First South East Asia Creators and Content Marketing Conference
Cheah Sheau Mei, User and Content Operations Manager, TikTok Malaysia
“With a thriving community of content creators and brands excited to foray into short-form video, we are delighted to be a part of the first South East Asia Creators and Content Marketing Conference,” said Cheah Sheau Mei, User and Content Operations Manager, TikTok Malaysia. “We look forward to bringing to life the learnings from this conference as we launch more local partnerships and campaigns, making a significant investment towards the growth of Malaysia’s creative economy.”

TikTok is available in over 150 countries and regions in 75 languages, with a robust localization strategy to encourage users to create and interact with content relevant to local cultures and trends. Download the TikTok app via iOS or Google Play

July 12, 2019

Final Progress report on 2020 Plan

Dell Technologies - Highlights of the 2020 goals achieved ahead of schedule

In 2013, Dell Technologies introduced the 2020 Legacy of Good with ambitious sustainability and social goals to put its technology and expertise to work to do the most good for people and the planet. The final report, which was released today, details how Dell Technologies advanced progress and led many initiatives to solve complex global problems. Goals completed or that the company has made significant progress against so far includes :-

  1. Recovered more than 2 billion pounds of used electronics via responsible recycling through programs such as Dell Reconnect, a partnership with Goodwill, and Dell’s Asset Resale and Recycling Services (achieved 2020 goal ahead of schedule).
  2. Reused 100 million pounds of recycled content, plastic and other sustainable materials in Dell Technologies’ new products (achieved 2020 goal ahead of schedule). 
  3. Developed and maintained sustainability initiatives in 100% of Dell Technologies-operated buildings (achieved 2020 goal ahead of schedule). 
  4. Reduced wastewater discharge in manufacturing by 4.56M cubic meters.
  5. Reduced 64% of product portfolio energy intensity footprint. 
  6. Delivered 5 million service hours to communities globally through initiatives that focused on but were not limited to: Skills-based volunteering, mentoring students, and developing new nonprofit technology solutions (achieved 2020 goal of service hours). 
  7. Enabled eligible team members to participate in flexible work options and increased global participation to 60% (surpassed 2020 goal of 50%).
  8. Achieved 89% or higher favorable responses in team member satisfaction globally (surpassed 2020 goal of 75%).
  9. Allocated more than $3 billion dollars annually to diverse suppliers within supply chain programs and continued to qualify for the Billion Dollar Roundtable.  
  10. Rolled out company-wide foundational learning program focused on mitigating unconscious bias called Many Advocating Real Change (MARC) - with 100% participation from all executives globally.
  11. Recognised by LinkedIn as a 2019 Top Company, by FairyGodBoss as a Top 10 Tech Company according to women working at Dell Technologies, by the Human Rights Campaign’s 2019 Corporate Equality Index as one of the best places to work for LGBTQ Equality (15 consecutive years) and by Ethisphere® Institute as a World’s Most Ethical Company (6 consecutive years).

Dell Technologies Achieves Many 2020 Social Impact Goals Ahead of Schedule

Dell Technologies Achieves Many 2020 Social Impact Goals Ahead of Schedule

Dell Technologies is announcing that it will complete or exceed over 75% of the goals outlined in its 2020 Legacy of Good plan ahead of schedule. These achievements demonstrate how the company has scaled sustainability, empowered people and established technology as an accelerator for positive customer and societal outcomes for years to come. 

A roadmap for progress

Dell Technologies Achieves Many 2020 Social Impact Goals Ahead of Schedule
Progress Made Real
The 2020 Legacy of Good plan set a strong foundation for Dell Technologies’ new 2030 social impact vision, Progress Made Real , which focuses in on three key areas: advancing sustainability, cultivating inclusion, and transforming lives with technology. Foundational to the vision is a commitment to upholding strong ethics and privacy. This new vision accelerates a path toward 2030 in an effort to begin tackling the greatest challenges facing Dell Technologies’ business and the world over the next decade. The company plans to release specific goals over the coming year and will continue to demonstrate transparent reporting practices.  

Advancing Sustainability

Dell Technologies Achieves Many 2020 Social Impact Goals Ahead of Schedule
Advancing Sustainability 
Dell Technologies believes business plays a critical role in protecting and enriching our planet together with our customers, suppliers and communities. Looking toward 2030, the company will continue to accelerate the circular economy, reduce the impact of Dell’s operations, support customers’ efforts to reduce environmental impacts, and champion the many people who build our products.

  1. After a successful e-waste tracker pilot in partnership with Basel Action Network (BAN), Dell Technologies now makes global tracking technologies part of its existing electronics disposition partner audit program. The pilot program revealed some vulnerabilities in the downstream recycling process, which helped Dell Technologies to quickly take corrective action to address the operational gap.
  2. Dell recently launched a process to use recycled material, Polyvinyl Butyral (rPVB), from car windshields to create the protective, waterproof lining of Dell laptop bags and backpacks. The company is also using an innovative method of solution dyeing for these backpacks, which results in 90% less wastewater and 29% less energy, while generating 62% fewer CO2 emissions compared to typical piece-dyeing. The first bags and backpacks with rPVB began shipping in February and are forecasted to avoid approximately 74,000 pounds of landfill waste per month.
  3. Additionally, in partnership with suppliers Seagate and Teleplan (a storage device recycling/recovery specialist), Dell identified a new closed-loop process to recover the rare earth magnets from recovered enterprise equipment. The magnets are reformed for reuse in new hard-disk drives. In the initial pilot program, we are using the reformed magnets in 25,000 Seagate hard drives for our Dell Latitude 5000 series laptop.  Reusing rare earth metals helps us avoid the need to mine the earth, which can cause environmental damage and health concerns for local communities.

Cultivating Inclusion

In the midst of a talent shortage, closing the diversity gap is critical to meeting future talent needs and for reflecting new perspectives of a global customer base. Dell Technologies is actively building on several non-traditional hiring program pilots to broaden the company’s talent pipeline. Pilots include:

  1. The neurodiversity hiring program provides training and possible full-time career opportunities for individuals with Autism Spectrum Disorder. In partnership with HMEA, The Arc of the Capital Area and Neurodiverisity in the Workplace, Dell Technologies’ program removes barriers that may limit an individual from showcasing their true abilities and potential during the typical job interview process. The pilot expanded from Massachusetts to Texas in April, 2019.
  2. Re-entry programs like Dell Career Restart offer a re-entry experience for individuals who have been out of the workforce for a year or more, and leverages their previous career experience in a supportive environment. The company launched pilots in the U.S. and India. 
  3. Skilling and re-skilling programs include Dell Technologies’ partnership with Northeastern University’s Align Program, which enables students from diverse backgrounds to transition into a technology career through intensive coursework to earn a master’s degree in computer science. Project Immersion provides undergraduates at Minority Serving Institutions and Historically Black Colleges & Universities with skills for the digital future. Additionally, Dell Technologies’ distance education Laboratory for People with Disabilities (LE@D) online learning platform, teaches technology-based vocational skills to individuals with motor, hearing or other disabilities in Brazil.

Dell Technologies is also committed to addressing systemic challenges with diversity and inclusion. The company advocates for inclusive public policies and is a member of strategic coalitions like CEO Action for Diversity & Inclusion, and was also a founding member of the Reboot Representation Tech Coalition.

Transforming Lives with Technology

Dell Technologies Achieves Many 2020 Social Impact Goals Ahead of Schedule
Transforming Lives
Harnessing the power of technology enables limitless possibilities for advancing human progress and solving complex societal challenges. Dell Technologies is committed to applying its portfolio and partnerships to create a future capable of fully realizing human potential.

  1. Dell Technologies continued to expand its solar learning labs to help bridge the educational gap in areas that lack access to consistent energy and technology in partnership with Computer Aid International. These labs are created by transforming shipping containers into classrooms with Dell Wyse Thin Client workstations managed by an air-cooled PowerEdge server for up to 20 students. With solar panels to generate electricity, the container can be deployed in remote locations. Dell Technologies has already funded 18 labs in six countries around the world. Microsoft has recently joined in this collaborative effort, awarding Computer Aid with a Technology for Social Impact grant to further provide technology access through the solar learning labs.
  2. To fight pediatric cancer, Dell Technologies’ donated $30 million dollars over 6 years to Translational Genomics Research Institute (TGen) through a partnership designed to use technology solutions and employee volunteerism. Through Dell’s technology, TGen increased computational hours by almost 4x, allowing researchers and doctors to identify treatments faster, by turning a patient’s vast DNA and RNA sequencing data into insights.

Upholding Ethics & Privacy

Ethics and privacy play a critical role in establishing a strong foundation for positive social impact. In this time of rapid innovation, big data, an evolving regulatory environment, and increasing expectations from both our team members and customers, our leadership in ethics and privacy is vital to what sets Dell Technologies apart. Our commitment to continually push to higher ethics and privacy standards will be a guidepost for Progress Made Real work.

July 10, 2019

The new Bluetooth technology is launched first in the latest HONOR 20

HONOR 20 Series: Decoding HONOR’s Self-Developed Enhanced Bluetooth that Connects 200 Meters Apart

Ultimate Bluetooth Connectivity

Bluetooth should be a familiar term to most, since it is indispensable in tasks such as transferring files, connecting to wireless speakers and headphones or becoming a standard function for smartphones.
The new Bluetooth technology is launched first in the latest HONOR 20
Honor 20 Series with enhanced bluetooth
Many users enjoy Bluetooth when connecting to devices that are close-by. However, when the devices are further apart, especially when there are obstructions in the environment, the connection becomes unstable or may even experience cut-offs. 

In response to this problem, the recently-launched HONOR 20 introduced an all-new enhanced Bluetooth technology. With the self-developed Hi1103 wireless chipset, the handset can intelligently identify environmental factors and the strength of the Bluetooth signal, thus automatically adjusting the response of the smartphone. At its optimal performance, the HONOR 20 can achieve a steady connection with devices that are 200 meters apart. Enhanced Bluetooth is also far better than ordinary Bluetooth in cases of wall or architectural obstructions. Let us deep-dive into HONOR’s brand-new technology.

The new Bluetooth technology is launched first in the latest HONOR 20
Bluetooth Range Comparison
High-Speed Bluetooth Mode

Pauses in Bluetooth connection can be easily explained. Take Bluetooth headphones for an example, the connection will become unsteady when the transmission power of either the smartphone or headphone is inadequate, or when the signal receptivity is not strong enough. Imagine two people speaking to each other, if one person is not loud enough or if the other person is hard of hearing, the message would not be transferred.

There are hundreds and thousands of Bluetooth handsets on the market with different capabilities, it is not realistic to push all of their ability to send and receive. At present, the only solution is to start from smartphones and improve their ability to send and receive, which was also the original idea of the enhanced Bluetooth.

Firstly, HONOR introduced the brand-new high-speed Bluetooth mode which tackles the transmission process of Bluetooth signals. Transmission power is doubled, so even if the receiver (Bluetooth headphone) is not sensitive, signals will still be sent steadily as the sender’s (smartphone) voice has been heightened. 

In fact, increasing the transmitting power of Bluetooth is a rather simple technology. Another obstacle, however, would be power consumption. Bluetooth itself is not power consuming, but if the high-speed mode is switched on all the time, the battery would be drained at a quicker rate. This is also why high-speed Bluetooth has not been implemented on a larger scale. 

AI Intelligent Scenario Detection

The HONOR R&D team invested a huge amount of research and testing to achieve AI detection of different scenarios. The high-speed mode will only be switched on when truly required by users, and switched off intelligently in other scenarios to strike a perfect balance between performance and power loss. The AI detection process involves a lot of standard analysis, explained below with a simple illustration of retransmission rate and Wi-Fi strength.

For retransmission rate, it was mentioned that headphones will reply to confirm that it has received signals from the smartphone, similar to proving that “I have received this part of the music, please play the next section”. When the smartphone does not receive a reply, its Bluetooth often sends the same signal again to try to connect, which is known as retransmission. HONOR 20 can intelligently detect the frequency of retransmissions; when retransmission rate reaches a certain extent, the high-speed mode is activated in an attempt to connect.

Wi-Fi strength is another important indicator. You may wonder how Wi-Fi affects Bluetooth as they are two different functions. In fact, there are a lot of overlap in aspects such as antenna and radio frequency usage. Hence, users downloading an important document with the high-speed Bluetooth mode on may affect its Wi-Fi processing. To tackle this situation, HONOR 20 has designed a detection mechanism through copious consumer behavior analysis. It intelligently identifies usage of Wi-Fi and Bluetooth to balance out between the two.

The two indicators only form a small part of HONOR’s unique AI detection process. HONOR 20 analyses a compiled database to decide whether it activates the high-speed Bluetooth mode.

Apart from signal transmission, HONOR 20 also uses the world-leading HiSilicon Bluetooth chip and optimal antenna design for Bluetooth receptivity, usage is not affected even when it is met with headphones with lower transmission power.  

Ultimate Performance Coupled with Safety

The transmission power of Bluetooth itself is low, so even with the high-speed mode activated, its strength is far below other communication tools in our daily lives such as Wi-Fi. Relevant indicators of the HONOR 20 enhanced Bluetooth strictly comply with the international standard of electromagnetic wave SAR, there is no need to worry about any 

In an extreme test, HONOR 20 showed significant advantages over other smartphones with high-speed Bluetooth. When tested with the same BeastX Bluetooth headphone to play music, HONOR 20 achieved a steady connection with devices up to a distance of 244 meters, while results for iPhone Xs Max and Galaxy S10+ were 121 meters and 152 meters respectively. 

Honor 20 comes with Enhanced Bluetooth

HONOR 20 Series: Decoding HONOR’s Self-Developed Enhanced Bluetooth that Connects 200 Meters Apart

The recently-launched HONOR 20 introduced an all-new enhanced Bluetooth technology that enables the HONOR 20 to achieve a steady connection with devices up to 200 meters apart! HONOR’s “Super Bluetooth” is independently developed using the Hi1103 chip that powers AI algorithms to intelligently identify environmental factors to automatically improve the strength of the Bluetooth signal, whenever it is weak. 

HONOR 20 Series: Decoding HONOR’s Self-Developed Enhanced Bluetooth that Connects 200 Meters Apart
Honor 20 comes with Enhanced Bluetooth
The high-speed mode will only be switched on when required, and automatically switched off in different scenarios to allow the HONOR 20 to achieve the AI detection for different scenarios.

Apart from the signal transmissions, the HONOR 20 also uses the world leading HiSilicon Bluetooth chip and optimal antenna design for Bluetooth receptivity, where usage is not affected even when it is met with headphones with lower transmission power.  

The latest HONOR flagship, HONOR 20 is equipped with the latest Kirin 980 AI Chipset at 128GB+6GB. Pricing at RM 1,699, the HONOR 20  is available in two colour variants; Midnight Black and Sapphire Blue on Shopee and HES nationwide.