TikTok, the world’s leading short video platform, hosted its first ever South East Asia Creators and Content Marketing Conference at Marina Bay Sands, Singapore on the 10 July 2019. The conference, titled [REC]reate, brought together around 300 creators and marketers from Malaysia and the rest of the region to connect and collaborate to unleash a vast array of creative possibilities with TikTok.
Providing valuable insights into how creators and marketers can leverage the platform to engage the highly sought-after demographic: Gen Z audiences, the conference featured a series of keynote sessions and a panel by regional TikTok representatives, brand marketers and creators to discuss the rise of short-form video content.
TikTok’s immense potential in Malaysia and the rest of the region, and showcased how the platform can be harnessed to build brands and businesses.
TikTok also hosted a panel discussion on the immense potential and effectiveness of short-form video content with panelists from research and data consultancy, Kantar, global media company, Mindshare, and TikTok content creator, Karina Boenardi. The event also featured a talent showcase from one of TikTok Thailand’s most popular creator groups, Def-G.
South East Asia’s digital natives are among the most active on mobile, spending an average of almost four hours across devices, according to latest studies. Across Malaysia and the rest of South East Asia, TikTok provides easy-to-use video capturing and editing tools directly from the smartphone, allowing the creation of a wide array of content that reflects the diversity of the region.
“We’re noticing a steady increase in the consumption of short-form video content in Malaysia and across the region, especially among Gen Z, 98% of which own a smartphone. Through [REC]reate, we aim to arm both creators and marketers with the insights and the know-how needed to connect with these valuable audiences,” said Lionel Sim, Senior Director, Global Marketing - Business Solutions, TikTok Ads. “TikTok is thrilled with the turnout of this inaugural event and we look forward to continue being an innovative and exciting vehicle for brands to reach and connect with a wide and varied audience across South East Asia.”
Some of the most engaging content and campaigns created in Malaysia this year include #BetterMeBetterInternet (74M views), #myearthhour2019 (5M views) and #experiencepenang (22M views). Malaysia’s first brand campaign, #LightUpF11Pro was done in collaboration with Oppo. Coinciding with the launch of their latest product, the F11 Pro, the campaign featured custom interactive content via a hashtag challenge (over 9m total impressions).
“With a thriving community of content creators and brands excited to foray into short-form video, we are delighted to be a part of the first South East Asia Creators and Content Marketing Conference,” said Cheah Sheau Mei, User and Content Operations Manager, TikTok Malaysia. “We look forward to bringing to life the learnings from this conference as we launch more local partnerships and campaigns, making a significant investment towards the growth of Malaysia’s creative economy.”