November 7, 2019

TikTok Trends

TikTok launches TikTok Trends, empowering marketers with deep insights into the world of short-form video

As a preferred platform for expression among the creative young audience, specifically Gen Z and Millennials, TikTok provides brands with the opportunity to engage them in a dynamic, mobile-first format. TikTok  has 680 million monthly active users worldwide and is proven to be highly popular in Southeast Asia. 
TikTok launches TikTok Trends, empowering marketers with deep insights into the world of short-form video
TikTok trends
With 87% of brands using video for marketing, TikTok Trends aims to help marketers learn more about the short-form video industry in general and TikTok in particular. TikTok Trends was launched with the objective of empowering brands to make strategic business decisions through a wide array of initiatives including:- 

TikTok Trends Events
TikTok Trends Events is a regional event series powered by TikTok with the goal of providing a platform for mobile and digital marketing professionals to connect and share valuable learnings, insights and the latest trends in the short-video space as well as key TikTok product updates. 

TikTok Trends Newsletter
TikTok Trends Newsletter is TikTok's monthly source of information, offering insights around the latest digital marketing trends, pop culture phenomena across Southeast Asia, as well as tips on how markets can make the most out of their next marketing campaign on TikTok, through key learnings, case studies and product updates. 

TikTok Trends Entertainment Marketing White Paper
TikTok Trends Entertainment Marketing White Paper serves as a practical guidebook for marketers empowering them to maximize their entertainment marketing efforts. From providing a macro view of the entertainment industry to focusing on key learnings following a successful entertainment marketing showcase, the White Paper provides insights into TikTok, as a creative advertising platform brands can harness to drive marketing impact that truly moves the needle in across Southeast Asia. 

TikTok Trends Creator Academy
TikTok Trends Creator Academy is a program that offers a series of workshops to empower creators to develop and create compelling brand content and stories on TikTok, made possible with TikTok's strategic partnerships and robust creator network across Southeast Asia.

In 2019, TikTok in partnership with Warner Music Malaysia, Celebrity Fitness Malaysia, and the Penang Global Tourism board launched the #ilovesinging challenge (21.5mil views), a contest to gauge the vocal talent of Malaysians nationwide; #everydayIgetbetter (36.3mil views), a challenge to encourage Malaysians in adopting an active lifestyle; and #experiencepenang (38.7mil views), an initiative to highlight the many wonders and sights of Penang Island.

Download or open the TikTok app to creatively express your support for #ForClimateTikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Androi