During the conference, Antonio Miranda, Managing Director of Total Oil Malaysia said, “We are honored and delighted to be the Title Sponsor of BWF Major Events from 2015 until 2018. Total is excited to enhance its brand presence through the promotion of badminton in our new TOTAL QUARTZ advertising campaign and special commemorative gifts for our customers in Malaysia.”
“With our extensive network of TOTAL QUARTZ Auto Care / Auto Lube Care workshops and TOTAL Lubigo – a new online sales platform, we believe the TOTAL-BWF partnership will encourage more Malaysians to choose TOTAL,” he added.
In addition, the Badminton World Federation (BWF) Secretary General, Thomas Lund hailed the new partnership “a natural fit” given common characteristics such as explosive power and endurance and noted it speaks volumes that “a significant player in the global energy industry has chosen to partner with badminton – the fastest racket sport”.
“We are pleased to witness this activation by Total Oil Malaysia and welcome them as a participating SUBSIDIARY in this partnership. It’s always good to have in-country initiatives which bring corporate partnerships to life and indeed to the community which sponsors serve. Malaysia has a massive badminton following and I’m sure local fans will appreciate what Total Oil Malaysia has in store for them.”