Viu, a leading pan-regional OTT video service by PCCW Media finally hit 6 million monthly active users (MAU) across the markets in March this year, representing a 50% growth from 4 million as of November 2016.
Viu is now available in Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Oman, UAE, Saudi Arabia, Qatar, Jordan, Kuwait, Egypt and Bahrain.
Ms. Janice Lee, Managing Director, PCCW Media Group, said, “We are excited with the rapid expansion of Viu around the region both in terms of the number of markets we serve as well as the speed of market penetration. It is indeed very encouraging to see the high engagement with our users who spend almost 100 minutes a day viewing their favourite content on Viu. This stickiness helps propel the business of our telco partners, benefits content providers, drives subscriptions and boosts the consumption of online advertisements for advertisers who leverage Viu’s regional platform to reach the Millennials who are more receptive to digital advertisements.”
Besides that, Viu also offers viewers high quality Asian content with Viu Originals comprising Korean, Chinese, Indian and Indonesian productions.
Viu has entered into an agreement with SYS Productions in relation to the parties' collaboration in producing a program under the Viu Originals initiative entitled "Song Ji Hyo’s Beauty Views", which is to be hosted by a celebrity from a popular Korea variety show, Running Man. This show is expected to be popular with viewers and may feature episodes in which Song will travel overseas with Viu, interact with fans and share her experience of the products along with insightful advice on the latest fashion and style trends in Korea. This program might able to attract millions of viewers who are already big fans of Korean shows.
Keep yourself updated with the latest Korean shows, drama, entertainment news, and many more with Viu on their website https://www.viu.com/en or you can download the app available in app stores and play stores.