May 31, 2019

#TikTokRaya2019 Challenge

TikTok Malaysia Celebrates the Month of Syawal with #TikTokRaya2019 

Leading up to Hari Raya Aidilfitri, #TikTokRaya2019 encourages the spirit of ‘silaturahim’ (ties) amongst family and friends across the nation through a wide array of exciting in-app challenges. 

TikTok Malaysia Celebrates the Month of Syawal with #TikTokRaya2019
#tiktokraya2019 challenge 
Starting 24th May, #TikTokRaya2019 challenge will be introduced each week, starting with #RayaDahDekat. The #RayaDahDekat is a fun challenge that enables all Malaysians to show, parody, or creatively depict the preparation with friends and family ahead of Hari Raya Aidilfitri, as well as coupled with music from TikTok’s Raya music. 

Another wave, #RayaDahDekat in-app challenges touching on the upcoming festivities are #FesyenRaya2019 and #BalikKampung2019. These challenges highlight the all too familiar hunt for the best Hari Raya fashion and the journey back to visit family and childhood friends respectively. 

On 4th June, a special #TikTokRaya2019 challenge will see 9 lucky winners walking away with RM100 vouchers with the only criteria is for TikTok users to be creative and inspired by Hari Raya Aidilfitri. Following this challenge is #JuadahRaya2019, a challenge that celebrates the glorious food that you only get during this period. 

In addition, a co-branded challenge called #PowerPuasPuas will also run throughout this period, in partnership with TeaLive, one of Malaysia’s most popular tea-brewers together with Malaysian superstar, Faizal Tahir. 
TikTok Malaysia Celebrates the Month of Syawal with #TikTokRaya2019
Faizak Tahir
The #PowerPuasPuas challenge requires Malaysians to be as imaginative as they can whilst drinking their favourite drink, especially when break-fasting. The best 50 TikTok videos stand a chance to win RM200 worth of TeaLive vouchers. Contest ends 9th June 2019.
TikTok Malaysia Celebrates the Month of Syawal with #TikTokRaya2019
Another creative post by lilylolly_arts on TikTok
Check out some of the popular Malaysian creators and celebrities who have joined the in-app challenges to create short videos 

lilylolly_arts - 


“We are thrilled to kickoff the #TikTokRaya2019 campaign with a diverse array of localised challenges during this period leading up to Hari Raya Aidilfitri. These in-app challenges are in line with our robust localization strategy to encourage Malaysians to create content relevant to local cultures and trends such as Ramadhan and Hari Raya Aidilfitri.” said Sheau Mei Cheah, User and Content Operations Manager, TikTok (Malaysia).