April 22, 2020

10 Reasons Why The Huawei P40 Series Is Still The Best In Smartphone Photography

Since the launch of its partnership with German camera-maker Leica in 2016, the HUAWEI P Series has rewritten the rules of smartphone photography, setting an unchallenged standard with its incredible light intake and zooming capabilities.  
The recently released HUAWEI P40 Series built on this heritage with its Ultra Vision Leica Camera system. Its amazing capabilities were further endorsed by camera testing firm DxOMark giving it a score of 128 points, putting it at the top of the firm’s rankings. 

Let’s take a closer look at the technical details and discover the super-advanced camera technologies makes the HUAWEI P40 Series the best in smartphone photography. 


1. Largest CMOS sensor used in HUAWEI smartphones

The amount of light a camera sensor captures is determined by its size, which is measured in inches. The HUAWEI P40 Series features the HUAWEI Ultra Vision Sensor, which measures 1/1.28-inch and is the largest sensor embedded in HUAWEI’s smartphones to date. It is a masterpiece of intricate optical design and engineering, supporting outstanding image quality with unparalleled light intake and high dynamic range, all the while allowing users to capture with reduced noise in low-light settings.
The HUAWEI Ultra Vision Sensor which has a 50MP resolution, supports pixel binning to create supersized pixels that measure 2.44μm. It can collect more electrons which are converted through a photoelectric effect (into information about colour and light), so that the signal-to-noise ratio is improved, resulting in less noisy dark images. The Ultra Vision Sensor also replaces traditional green pixels from a RGGB CFA with yellow pixels, increasing light intake by 40 percent.

2. Full Pixel Octa PD AutoFocus that ensures great AF performance
Each pixel on the 50MP Ultra Vision Sensor has two photodiodes for Dual Pixel Diode AF. By default, the HUAWEI P40 Series shoots 12.5MP images with 4-in-1 pixel binning, which means each large pixel contains eight AF photodiodes working together to improve focus speed and accuracy when taking photos in dark areas, as well as shooting pictures of small moving objects.

3. Multi-Spectrum Colour Temperature Sensor + AI AWB algorithm

For those who love portraiture, this technology is for you. To reproduce accurate skin tone and fine skin texture, the HUAWEI P40 Series features a Multi-Spectrum Colour Temperature Sensor and AI Auto White Balance (AI AWB) algorithm. The number of colour channels is increased from three to eight, boosts colour precision by 45 percent. AI deep learning algorithm delivers precise portrait optimisation, which in turn maintains clear facial shadows and hair glossiness.

4. HUAWEI XD Fusion Engine

The HUAWEI XD Fusion Engine greatly enhances image details and improves image quality by combining high-fidelity data from multiple cameras. It also goes through a series of semantic interpretation and segmentation, and pixel-by-pixel image processing. Aggregating data from multiple cameras allows the engine to obtain information about exposure, depth and more. Semantic AI can accurately process information about depth, facial features, posture and skin texture, then feed it all to the network processing unit (NPU). Pixel-by-pixel image processing enhances the overall image to achieve better Bokeh, dynamic range, detail and colour reproduction.

5. Periscope SuperSensing Zoom

Inside the HUAWEI P40 Pro, there’s a horizontally placed periscope 5x Optical Telephoto Camera that includes a prism to reflect light at a 90-degree angle, shifting it to the horizontal plane, to support 5x optical zoom and 50x maximum digital zoom. It is also the first telephoto camera to adopt the RYYB CFA, which replaces the green pixels with yellow pixels, effectively increasing light intake by 40 percent, thus resulting in better image quality under complicated lighting.

6. Third-generation AI Image Processing Engine

Post-production has become a staple of photography. From analogue to digital, the ability to process an image after it has been taken separates the mediocre from the mesmerising. To let everyday users achieve these results, the HUAWEI P40 Series features HUAWEI’s third-generation AI Image Processing Engine. The powerful engine processes images pixel by pixel, resulting in lossless object separation and optimisation. Images taken with backlight, low light and zoom are all qualitatively improved. Portraits processed with this engine feature better skin texture, colour and lighting – Instagram ready right away.

7. Ultra Wide Cine Camera

HUAWEI P40 Pro and HUAWEI P40 Pro+ feature an Ultra Wide Cine Camera with a 1/1.54-inch sensor and the 3:2 golden ratio. The devices support ISO51200 Ultra Low-light Video and 7680fps Ultra-Slow Motion Video. The Ultra Wide Cine Camera supports SedecimPixel Fusion Technology, producing 4.48μm sized binned pixels for video capture, greatly improving the light gathering capability, resulting in improved quality on low-light videos.

8. Directional Audio Zoom

HUAWEI P40 Pro supports Directional Audio Zoom, which means its omnidirectional microphones on the top, bottom and back can accurately collect the surrounding sound. As the focus of the camera zooms in, the sound from further away will be amplified. The sound is not only directional, but the system also effectively filters out other background noise.

9. HUAWEI Golden Snap

Powered by the Kirin 990 5G, the new HUAWEI Golden Snap uses AI to add a new dimension to still image processing: time. 

AI Best Moment uses AI to help budding photographers pick the best shot every time. Analysing the frames taken before, during and after the shutter button is pressed, this feature picks out the best frames based on an extensive library of reference photos. The benefits of this feature are most apparent when taking snapshots of moving objects and peoples’ faces.




AI Remove Passerby and AI Remove Reflection ensures that you never need to worry about unwanted interference in your images. Whether that’s pedestrians walking in front of your shot or glare from reflections, HUAWEI has the solution. Upon tapping the shutter button, the HUAWEI P40 Series collects scene information before and after the virtual shutter is closed. Using AI algorithms, the before and after frames are then compared and aligned for you to easily crop out passers-by and unwanted glares, giving you an unprecedented level of control.

10. Powerful front cameras

The HUAWEI P40 Pro has a 32MP AF Camera, IR Depth Camera, proximity sensor and ambient sensor under the small hole on the display. These advanced components enrich the user experience with a host of features. The front camera module supports AF to help user focus on their face. It also supports 4K UHD video capture. Working together with the IR Depth Camera, the 32MP AF Camera can also provide pro-grade Bokeh effects.


HUAWEI AppGallery – Equipped with most of Malaysians’ Frequently-Used Apps

HUAWEI’s AppGallery now contains most of Malaysians’ frequently used apps such as Facebook, WhatsApp, WeChat, Netflix, Instagram, AirAsia, TikTok, Lazada, and more. 

The AppGallery is also safe, as it is fortified with four layers of protection that have been certified by the highest industry standards. Users can save more storage by just using the Quick Apps to open the particular apps you want without installing it.  

HUAWEI P40 –  RM 2799. To purchase, here.
HUAWEI P40 Pro – RM 3899.To purchase, here.

To know more about HUAWEI P40 Promotion, here